And they work at a major publishing house, imprint, or press. Now you think you're in tight? Whooo! Think again. The obstacle course has just begun. Your credentials and manuscript are facing the gauntlet of THE PUB BOARD!
The what?
A group of chair-bound editors and professional types at the press who down or up their thumbs for the stack of proposals sitting in front of them; and it varies from place to place, but more often than not, the pub board meets once a month. They include the specific editor who is a fan of your manuscript, of course, but what about other players and professions?
Let's back up for a second. Pre-pub board editorial meetings can occur for the purpose of winnowing forth the absolute best proposals, thereby giving the editors a running start before sales and marketing weigh in to potentially cast doubts. And let's face it, if this group of editors don't see sufficient potential despite the devotion of your new fan editor, your future career with this organization stops there. The Pub Board will never see it. We can tangent here onto a subject like the politics of human organization, but save that for social-psyche studies, or some derivation thereof.
Now back to the working parts of the Pub Board. Traditional publishers will send reps from the Sales and Marketing departments to Pub Board meetings. The sales types focus on sales to major bookstores and chains like Barnes & Noble. Their jobs are on the line, like everyone else's. What if they get it wrong and a thumbs up results in a first novel that sputters to dust on the shelf? Stop and consider. How much dust can collect before feeding the tropical fish becomes a daily pursuit?
In other words, where do fingers point after the thumbs go wrong?
In contrast, the marketing types are focused on selling the proposed novel directly to the reader. Among other things, they examine the author's platform. Is it good enough? Do they have 5,650,876 followers on social media? No? But does sales believe the bookstores might still wish to stock the novel regardless? Well, too bad. The platform isn't there. Thumbs go down. And like the sales types, marketing types foresee a future of feeding the fish if poor decisions are made.
So what does this all mean in terms of fight-vs-flight decision-making? It's much easier to be negative and wax positive only when it feels like there is sufficient support and enthusiasm all around the room, and that way, you see, if things go south later, once the book flops, the fingers will point everywhere. Let's be realistic, how many humans are willing to accept responsibility when their jobs are on the line?
So as you might surmise, Sales and Marketing thump the heaviest fists at the table.They can be expert or inexpert, experienced or green as ivy, whatever, it does not matter. If they get fidgety over the prospect of success, gravity rules the thumb.
Lastly, you must keep in mind that Pub Board politics and dialogue will often fail to take into account such vital and earth-moving novel elements as plot, characters, and theme.
I wonder why.
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(Photo


New York Write to Pitch - June 2025
in New York Write to Pitch 2023, 2024, 2025
Posted
You may return here as many times as you need to edit your topic post (login and click "edit"). Pay special attention to antagonists, setting, conflict and core wound hooks.
And btw, quiet novels do not sell. Keep that in mind and be aggressive with your work.
Michael Neff
Algonkian Conference Director
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INSTRUCTIONS FOR POSTING
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THE ACT OF STORY STATEMENT
Before you begin to consider or rewrite your story premise, you must develop a simple "story statement." In other words, what's the mission of your protagonist? The goal? What must be done?
What must this person create? Save? Restore? Accomplish? Defeat?... Defy the dictator of the city and her bury brother’s body (ANTIGONE)? Struggle for control over the asylum (ONE FLEW OVER THE CUCKOO’S NEST)? Do whatever it takes to recover lost love (THE GREAT GATSBY)? Save the farm and live to tell the story (COLD MOUNTAIN)? Find the wizard and a way home to Kansas (WIZARD OF OZ)? Note that all of these are books with strong antagonists who drive the plot line (see also "Core Wounds and Conflict Lines" below).
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CONJURING YOUR BREAKOUT TITLE
What is your breakout title? How important is a great title before you even become published? Very important! Quite often, agents and editors will get a feel for a work and even sense the marketing potential just from a title. A title has the ability to attract and condition the reader's attention. It can be magical or thud like a bag of wet chalk, so choose carefully. A poor title sends the clear message that what comes after will also be of poor quality.
Go to Amazon.Com and research a good share of titles in your genre, come up with options, write them down and let them simmer for at least 24 hours. Consider character or place names, settings, or a "label" that describes a major character, like THE ENGLISH PATIENT or THE ACCIDENTAL TOURIST. Consider also images, objects, or metaphors in the novel that might help create a title, or perhaps a quotation from another source (poetry, the Bible, etc.) that thematically represents your story. Or how about a title that summarizes the whole story: THE MARTIAN CHRONICLES, HARRY POTTER AND THE CHAMBER OF SECRETS, THE WORLD ACCORDING TO GARP, etc.
Keep in mind that the difference between a mediocre title and a great title is the difference between THE DEAD GIRL'S SKELETON and THE LOVELY BONES, between TIME TO LOVE THAT CHOLERA and LOVE IN THE TIME OF CHOLERA between STRANGERS FROM WITHIN (Golding's original title) and LORD OF THE FLIES, between BEING LIGHT AND UNBEARABLE and THE UNBEARABLE LIGHTNESS OF BEING.
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DECIDING YOUR GENRE AND APPROACHING COMPARABLES
Did you know that a high percentage of new novel writers don't fully understand their genre, much less comprehend comparables? When informing professionals about the nuances of your novel, whether by query letter or oral pitch, you must know your genre first, and provide smart comparables second. In other words, you need to transcend just a simple statement of genre (literary, mystery, thriller, romance, science fiction, etc.) by identifying and relating your novel more specifically to each publisher's or agent's area of expertise, and you accomplish this by wisely comparing your novel to contemporary published novels they will most likely recognize and appreciate--and it usually doesn't take more than two good comps to make your point.
Agents and publishing house editors always want to know the comps. There is more than one reason for this. First, it helps them understand your readership, and thus how to position your work for the market. Secondly, it demonstrates up front that you are a professional who understands your contemporary market, not just the classics. Very important! And finally, it serves as a tool to enable them to pitch your novel to the decision-makers in the business.
Most likely you will need to research your comps. If you're not sure how to begin, go to Amazon.Com, type in the title of a novel you believe very similar to yours, choose it, then scroll down the page to see Amazon's list of "Readers Also Bought This" and begin your search that way. Keep in mind that before you begin, you should know enough about your own novel to make the comparison in the first place!
By the way, beware of using comparables by overly popular and classic authors. If you compare your work to classic authors like H.G. Wells and Gabriel Marquez in the same breath you will risk being declared insane. If you compare your work to huge contemporary authors like Nick Hornby or Jodi Picoult or Nora Ephron or Dan Brown or J.K. Rowling, and so forth, you will not be laughed at, but you will also not be taken seriously since thousands of others compare their work to the same writers. Best to use two rising stars in your genre. If you can't do this, use only one classic or popular author and combine with a rising star. Choose carefully!
- Develop two smart comparables for your novel. This is a good opportunity to immerse yourself in your chosen genre. Who compares to you? And why?
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CORE WOUND AND THE PRIMARY CONFLICT
Conflict, tension, complication, drama--all basically related, and all going a long way to keeping the reader's eyes fixated on your story. These days, serving up a big manuscript of quiet is a sure path to damnation. You need tension on the page at all times, and the best way to accomplish this is to create conflict and complications in the plot and narrative. Consider "conflict" divided into three parts, all of which you MUST have present in the novel. First part, the primary dramatic conflict which drives through the work from beginning to end, from first major plot point to final reversal, and finally resolving with an important climax. Next, secondary conflicts or complications that take various social forms - anything from a vigorous love subplot to family issues to turmoil with fellow characters. Finally, those various inner conflicts and core wounds all important characters must endure and resolve as the story moves forward.
But now, back to the PRIMARY DRAMATIC CONFLICT. If you've taken care to consider your story description and your hook line, you should be able to identify your main conflict(s). Let's look at some basic information regarding the history of conflict in storytelling. Conflict was first described in ancient Greek literature as the agon, or central contest in tragedy. According to Aristotle, in order to hold the interest, the hero must have a single conflict. The agon, or act of conflict, involves the protagonist (the "first fighter" or "hero") and the antagonist corresponding to the villain (whatever form that takes). The outcome of the contest cannot be known in advance, and, according to later drama critics such as Plutarch, the hero's struggle should be ennobling. Is that always true these days? Not always, but let's move on.
Even in contemporary, non-dramatic literature, critics have observed that the agon is the central unit of the plot. The easier it is for the protagonist to triumph, the less value there is in the drama. In internal and external conflict alike, the antagonist must act upon the protagonist and must seem at first to overmatch him or her. The above defines classic drama that creates conflict with real stakes. You see it everywhere, to one degree or another, from classic contemporary westerns like THE SAVAGE BREED to a time-tested novel as literary as THE GREAT GATSBY. And of course, you need to have conflict or complications in nonfiction also, in some form, or you have a story that is too quiet.
For examples let's return to the story descriptions and create some HOOK LINES. Let's don't forget to consider the "core wound" of the protagonist. Please read this article at NWOE then return here.
Note that it is fairly easy to ascertain the stakes in each case above: a young woman's love and friendship, the entire world, and harmony between opposed religions. If you cannot make the stakes clear, the odds are you don't have any. Also, is the core wound obvious or implied?
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OTHER MATTERS OF CONFLICT: TWO MORE LEVELS
As noted above, consider "conflict" divided into three parts, all of which you should ideally have present. First, the primary conflict which drives through the core of the work from beginning to end and which zeniths with an important climax (falling action and denouement to follow). Next, secondary conflicts or complications which can take various social forms (anything from a vigorous love subplot to family issues to turmoil with fellow characters). Finally, those inner conflicts the major characters must endure and resolve. You must note the inner personal conflicts elsewhere in this profile, but make certain to note any important interpersonal conflicts within this particular category."
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THE INCREDIBLE IMPORTANCE OF SETTING
When considering your novel, whether taking place in a contemporary urban world or on a distant magical planet in Andromeda, you must first sketch the best overall setting and sub-settings for your story. Consider: the more unique and intriguing (or quirky) your setting, the more easily you're able to create energetic scenes, narrative, and overall story. A great setting maximizes opportunities for interesting characters, circumstances, and complications, and therefore makes your writing life so much easier. Imagination is truly your best friend when it comes to writing competitive fiction, and nothing provides a stronger foundation than a great setting. One of the best selling contemporary novels, THE HUNGER GAMES, is driven by the circumstances of the setting, and the characters are a product of that unique environment, the plot also.
But even if you're not writing SF/F, the choice of setting is just as important, perhaps even more so. If you must place your upmarket story in a sleepy little town in Maine winter, then choose a setting within that town that maximizes opportunities for verve and conflict, for example, a bed and breakfast stocked to the ceiling with odd characters who combine to create comical, suspenseful, dangerous or difficult complications or subplot reversals that the bewildered and sympathetic protagonist must endure and resolve while he or she is perhaps engaged in a bigger plot line: restarting an old love affair, reuniting with a family member, starting a new business, etc. And don't forget that non-gratuitous sex goes a long way, especially for American readers.
CONTINUE TO READ THIS ARTICLE THEN RETURN.
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Below are several links to part of an article or whole articles that we feel are the most valuable for memoir writers.
We have reviewed these and agree 110%.
MEMOIR WRITING - CHOOSE A SPECIFIC EVENT (good general primer)
MEMOIR MUST INCLUDE TRANSCENDENCE
WRITE IT LIKE A NOVEL
MEMOIR ANECDOTES - HOW TO MAKE THEM SHINE
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